Mindful drinks

Drink less, drink better. This is the principle behind the mindful drinking, a trend that is making its way among consumers and which is forcing a precise change in the drink industry. The phenomenon of mindful drinks represents a full-blown turning point in the approach of those who drink: more ethical, more responsible, more careful. The new “conscious drinkers” sip on non-alcoholic beers, organic wines, ciders and herbal cocktails. They take care that the packaging is eco-sustainable and that the production chains they support by ordering a simple drink do not impact the planet's ecosystem.